john, why is concentrating on shareholders a myth as you call it? >> i don't know if concentrating on shareholders is a myth. i mean, most companies do concentrate on their shareholders. it's just not the best business strategy. because you have an interdependent stakeholder system where you need to create value for all of the stakeholders, and that will also create value for your investors or shareholders. for example, at whole foods market, we have to create value for our team members. if they're happy and fulfilled in their work, then they will take care of our customers better and that will result in them being happy alcohol result in the investors being happy. happy team members result in happy cut can mers which result in happy investors. they're all interdependent on one another. >> tom: is that the priority you put the stakeholders in, employees over customers over shareholders? >> i kind of think you have to pretty much equally pryor tietz customers and your employees as the most important stakeholders, followed probably by investors, then